Rasmus Helles

Rasmus Helles is an Associate Professor at the University of Copenhagen specializing in digital media research. His work focuses on web tracking technologies, comparative media systems, and digital media's role in daily life, pioneering big data and computer log-file analysis in Scandinavian media studies.

Helles conducts comparative EU studies on web trackers and analyzes large audiovisual corpora using machine learning-enhanced content categorization. He employs mixed-method approaches spanning qualitative, quantitative, survey, and theoretical research frameworks across applied and methodological domains.

His research collaborations include partnerships with mid-sized and large corporations as well as public organizations on applied media and communication projects.