Randy Stuart

Randy Stuart is an Associate Professor of Marketing at Kennesaw State University (KSU), specializing in Retail Management, Consumer Behavior, and Marketing Education. She holds an MBA from the University of Hawaii and a BS from Northern Illinois University. Her research focuses on marketing education innovations, student market segmentation, and sales career development, with notable work on online vs. traditional job-search preferences post-graduation.

Teaching responsibilities include Principles of Marketing, Consumer Behavior, and Retail Management courses, alongside overseeing the department’s internship program. She transitioned to academia in 1998 after a 25-year career in retail management and wholesale sales, spanning industries like confectionary, clothing, and gift retailing.

• Awards: Tom Roper Outstanding Student Advisor (2010/2011), Beta Gamma Sigma membership, and Outstanding Organization Advisor recognition.

Her publications explore digital vs. traditional career search methods, academic dishonesty, and multiclass classification algorithms. She actively presents at conferences such as AMTP and AAUP, addressing topics like legal/moral marketing issues and study-abroad program outcomes.