Raluca Bunduchi

Raluca Bunduchi is a Professor of Innovation at the University of Edinburgh Business School, with an adjunct position at Babeș-Bolyai University. Her research bridges Information Systems and Entrepreneurship, focusing on digital transformation, innovation legitimacy, and organizational resilience.

• Education: PhD in Management Science (University of Strathclyde), MSc in Informatics for Business (Babeș-Bolyai University)

Her work examines how new technologies reshape organizational processes and value creation, particularly in healthcare and startups. Recent publications address generative AI acceptance, crisis response in SMEs, and robotic process automation dynamics.

As a supervisor, she guides students in digital transformation research. She leads projects like Generative AI in education and Ox-Chain (distributed ledger technologies). Her editorial role at the Journal of Product Innovation Management underscores her academic leadership.