About
Raghu Kurthakoti serves as Associate Professor and Chair of the School of Global Business at Arcadia University, teaching undergraduate and graduate marketing courses with specialization in Advertising and International Marketing.
His academic credentials include:
- Ph.D. in Business Administration – Marketing from Southern Illinois University – Carbondale (2011)
- MBA in Business Management from Indian Institute of Management, Ahmedabad (2002)
- B.S. in Agriculture from University of Agricultural Sciences, Bangalore (1998)
Research centers on Experiential Learning methodologies and Product Placements in entertainment media, utilizing Empirical Modeling to assess pedagogical effectiveness. His work bridges marketing theory with practical educational applications.
Key recognitions include:
- X-Culture Best Instructor
- One of the Best Instructors of 2024
- ABSEL Fellow induction at the Association for Business Simulations & Experiential Learning Conference
As faculty chair, he mentors marketing students while advancing Arcadia University's global education mission through experiential curriculum design and industry partnerships developed during prior consulting roles in India.
Research fields
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