Raghava Gundala

Raghava Gundala is an Associate Professor of Marketing at the University of Wisconsin-Parkside. His academic work focuses on marketing strategy, consumer behavior, and digital transformation in retail.

• Key research areas: Marketing, Consumer Behavior, Digital Marketing, Brand Management

His recent publications analyze AI chatbots in customer engagement, AR-based fashion retail, CSR impacts on purchasing, and gender dynamics in organic food consumption. He contributed expert insights to MoneyGeek's car insurance analysis, linking marketing principles to consumer risk perception.

Raghava's scholarly output spans 20 years, covering topics like experiential learning, glocalization in the Caribbean, and brand switching in telecom markets. His work integrates theoretical frameworks with real-world case studies across diverse industries.