Raffaele Grimaldi

Raffaele Grimaldi serves as a Research Fellow in the Department of Management and Technology at Bocconi University, actively teaching the course "Brand Building and Performance Measurement" (20959) for academic year 2025/2026 and previous years.

His expertise centers on marketing disciplines with specialized focus on brand strategy development and quantitative performance evaluation methodologies. This research trajectory directly informs his pedagogical approach in cultivating data-driven brand management capabilities among students through practical measurement frameworks.