Rafael P. Greminger

Rafael P. Greminger is an Assistant Professor of Marketing at the UCL School of Management, University College London. His research focuses on consumer search behavior in online markets and the strategic use of product rankings to enhance consumer matches and retail revenues. He holds a Ph.D. in Economics from Tilburg University (cum laude) and advanced degrees from the University of Zurich.

Education:

• Ph.D. in Economics, Tilburg University (2022)
• Visiting Ph.D. Student, Kellogg School of Management, Northwestern University (2022)
• Research Master in Economics, Tilburg University (2018)
• M.A. in Economics, University of Zurich (2015)
• B.A. in Economics, University of Zurich (2013)

Research Interests: Online markets, consumer search behavior, quantitative marketing methodologies, empirical industrial organization, and the design of digital platforms.

Professional Activities: Referee for Marketing Science, Journal of Marketing Research, and others. Discussant at workshops in Paris, Rotterdam, and Berlin. Organizer of the Structural Econometrics Group at Tilburg University (2018–2021).

Awards:

• Finalist for 2025 Best Marketing Paper in Management Science Award
• NWO Research Talent Grant (€232k, 2018–2022)
• KVS Medal Nominee (among top 4 Ph.D. theses in Dutch economics, 2020–2023)