Radhika Zaveri

Radhika Zaveri is a Clinical Professor in the Department of Marketing at SMU Cox School of Business, where she focuses on brand strategy, human-centered design thinking, and innovation. As a Professor of Practice, she bridges academic and industry expertise, advising companies on brand purpose and stakeholder engagement. Her podcast PODWalk emphasizes leadership, consumer insights, and purpose-driven strategies through conversations with industry leaders.

• Education: MBA in Marketing from Case Western Reserve University
• Industry Experience: Consultant for Fortune 500 companies (Nestlé USA, Keurig), founder of startup Sukan (financial independence for women), and co-founder of the Orchid Giving Circle
• Key Clients: Crow Museum of Asian Arts, Rubbermaid, Healthy Choice

Her work highlights the intersection of technology, branding, and social impact, particularly for marginalized communities. Radhika’s teaching philosophy centers on immersive learning, leveraging her podcast to connect students with real-world leadership narratives.

Awards & Recognition

• Leaders in Diversity Award (Dallas Business Journal)
• Advertising Age - Best New Product Advertising
• Buzz Marketing Top 3 Award