Qiaoni Shi

Qiaoni Shi is an Assistant Professor of Marketing at Bocconi University, specializing in the transformative effects of digital technology and platform economy on marketing management. Her research explores business models, firm strategies, and consumer behavior in digital ecosystems.

Recent publications in Management Science and Journal of Ambient Intelligence and Humanized Computing focus on subscription platform strategies, social network influence optimization, and bundling tactics in service industries. Key research themes include platform monetization, network dynamics, and pricing psychology.

Scientific awards include the 2022 Research Excellence Award from Università Commerciale Luigi Bocconi. She also serves as an Ad-hoc Reviewer for Management Science Journal.