Prashanth Nyer

Dr. Prashanth Nyer is an Associate Professor at the Argyros College of Business and Economics, Chapman University. He holds a Ph.D. from the University of Michigan and a Bachelor of Science from the University of Kerala. His work focuses on consumer behavior, marketing, and renewable energy economics.

• Ph.D. in Business, University of Michigan
• B.Sc. in Physics, University of Kerala

Research Interests:

• Consumer satisfaction and attitude change
• Cross-cultural consumer behavior
• Renewable energy economics and policy
• Marketing management and product packaging

His publications from 2015-2023 show consistent contributions to consumer psychology, energy economics, and marketing. Recent work analyzes California's net metering policies and solar economics.

Teaching & Consulting: Dr. Nyer teaches marketing management and advertising management. His consulting work focuses on customer satisfaction metrics and lifetime value management.