Piyush Kumar

Piyush Kumar is a Professor in the Department of Marketing at the Terry College of Business, University of Georgia. He holds a PhD in Marketing from Purdue University (1996) and has been recognized for his teaching excellence and research contributions in service strategy and marketing analytics.

• PhD, Marketing, Purdue University, 1996

His research focuses on service strategy, marketing analytics, action-profit linkage analysis, and brand strategy in the context of digital and social media marketing. He serves on the editorial review boards of the Journal of Marketing (since 2013) and the Journal of Service Research (since 2000).

Kumar's professional accolades include multiple MBA Professor of the Year awards at the Terry College of Business (2006, 2009) and a FedEx Excellence in Service Research Award (2000). He previously received teaching honors at Vanderbilt University (Dean's Teaching Award, 2003) and Rice University (Best Professor Award, 1998).