Pierrick Gomez

Pierrick Gomez is an Associate Professor of Marketing at NEOMA Business School, where he directs the Specialized Master in Corporate Communication and MASTERNOVA programs. His academic focus includes consumer behavior, marketing research, and food innovation. He serves on the scientific council of Fondation Ramsay Générale de Santé and reviews for journals like Journal of Consumer Psychology and Plos One.

• Research Areas: Consumer Psychology, Food Consumption, Health Behavior, Persuasion, Food Marketing

His research explores cultural and external factors influencing food behavior and health communication effectiveness, with recent trends analyzing food labeling, misshapen produce perception, and performance mindset effects. Awards include recognition from the Marketing Science Institute and Emerald.

• Scientific Awards: Marketing Science Institute Award, Emerald Award

Former industry experience in the food sector and extensive conference participation, including EMAC and Association for Consumer Research events, enrich his academic work.