Pierre Volle

Pierre Volle is a University Professor at Paris Dauphine University, where he serves as co-director of the Consulting and Research program in the Master in Marketing & Strategy. He is a member of DRM (Dauphine Research in Management), a joint research unit with CNRS, and founded the Center for Customer Management (CCM) in 2011. His extensive academic career includes leadership roles as Director of Communications, Vice-President of the Board of Directors, and Head of the Marketing & Strategy Department at Paris Dauphine University.

Dr. Volle earned his Doctorate in Management Sciences and has established himself as a leading expert in marketing and customer relationship management. His academic journey has been complemented by professional experience as marketing manager of a subsidiary of the Savencia group in the United Kingdom.

Professor Volle's research focuses on three primary areas: customer management practices (examining strategic and organizational dimensions), the development of marketing skills within organizations, and the history of marketing. His work bridges theoretical frameworks with practical applications, particularly in digital transformation, customer journey management, and omnichannel marketing strategies. He has made significant contributions to understanding how retailers develop marketing competencies and how businesses can create effective customer relationship management systems in both physical and digital environments.

Analysis of Professor Volle's recent publications reveals a strong focus on the evolving landscape of marketing in the digital age. His research increasingly examines phygital experiences (the integration of physical and digital), customer journey management through design science approaches, and the application of rhetorical history to strategic marketing. There's a clear trajectory toward understanding how traditional marketing concepts adapt to technological advancements while maintaining ethical considerations and organizational effectiveness.

• Editor-in-chief of the journal Décisions Marketing
• Director of CEFAG (European Center for Advanced Management Training)
• President of the French Marketing Association (AFM)

Throughout his career, Professor Volle has supervised approximately twenty doctoral theses and created the Center for Customer Management at Paris Dauphine University. His leadership extends to directing multiple educational programs including the Master in Distribution & Customer Relations, Master in Management, and Executive Doctorate in Business Administration. His research has been supported through various academic and professional channels, enabling his contributions to both theoretical marketing frameworks and practical business applications.

Professor Volle founded the Center for Customer Management (CCM) in 2011, which serves as a hub for research and practical application in customer relationship strategies. The center brings together academics and industry professionals to explore innovative approaches to customer management in increasingly digital business environments.