About
Pierre Balloffet is an Associate Professor in the Department of Entrepreneurship and Innovation at HEC Montréal. He holds a Ph.D. from Université Laval and an MBA from Grenoble. His expertise focuses on health and well-being communication, infomediation of markets, management decision-making processes, and performance measurement.
He serves as Academic Supervisor for the Specialized Graduate Diploma (D.E.S.S.) in Marketing Communication and leads the Mosaic initiative fostering creative potential. His teaching includes courses such as 'Entrepreneurship and Innovation: Concepts and Tools,' 'Creativity in Business and Innovation Practices,' and 'Management of Innovation and Creation.'
Recent supervision activities (2020–2024) involved guiding 11 master’s students across thesis and project supervision, addressing topics like sustainable tourism strategies, zero-waste retail models, and eco-responsible communication. His work integrates business and environmental challenges through innovative project frameworks.
Labs/Teams: Active in fostering interdisciplinary projects through Mosaic, focusing on creative business solutions and eco-responsible strategies.
