Philipp Rauschnabel

Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at the University of the Federal Armed Forces Munich. He holds a PhD in Psychological Brand Management (summa cum laude) from the University of Bamberg and previously served as an Assistant Professor at the University of Michigan-Dearborn. His research focuses on augmented reality (AR), virtual reality (VR), and the metaverse, with an emphasis on their applications in marketing and digital innovation. He is recognized as a top 1% scientist (Clarivate, 2023) and top 2% scientist (Stanford List 2023).

His work bridges academic research and industry practice, advising global companies on spatial computing strategies. He has authored over 20 peer-reviewed articles and regularly contributes to media discussions on XR technologies. He also leads the annual Christmas Study, analyzing consumer behavior and cultural trends in Germany.

He advises organizations like XR Bavaria and chairs the bdvb research institute. His consulting spans sectors including retail, automotive, and telecommunications. Beyond academia, he advocates for ethical tech adoption and advises the German Federal Government on Web3/Metaverse policies.