Philip J. Trocchia

Philip J. Trocchia is a Professor at the University of South Florida's College of Business, specializing in marketing and consumer behavior. He holds a B.S. in Industrial Administration from GMI Engineering & Management Institute, an M.B.A. from Michigan State University, and a Ph.D. in Marketing from the University of Alabama. His research focuses on academic entitlement, brand management, and quantitative methods in business education.

He has received notable recognition including the 2013-2014 Bank of America Chair for Civic Engagement and the 2013 Best Paper Award in Product and Brand Management. Current courses include Basic Marketing (MAR3023), Marketing Management Problems (MAR4824), and Marketing Strategy (MAR6816).

His research explores interdisciplinary topics such as student behavior typologies, luxury brand perceptions, and the impact of business education on consumer fiscal attitudes. While no labs or teams are explicitly mentioned, his work emphasizes practical applications of marketing principles in both academic and industrial contexts.