Peter van der Meer

Peter van der Meer is an Assistant Professor at the Department of Economics within the Faculty of Law, Economics and Governance at Utrecht University. His primary academic focus lies in Entrepreneurship and Marketing, with a strong emphasis on integrated planning approaches, SME development, and economic resilience.

His research explores key areas such as entrepreneurial education, digital marketing strategies, and business sustainability during economic downturns. Publications like Ondernemerschap in Hoofdlijnen and studies on social media utilization by entrepreneurs highlight his work on practical frameworks for startups and digital transformation.

Van der Meer’s publications span both academic and professional domains, with recurring themes in business strategy, market analysis, and resilient organizational design. His work often bridges theoretical models with real-world applications, particularly in SMEs and entrepreneurial education.