Peter Thomas Boland

Peter Thomas Boland is a Lecturer at IE University, teaching across two master's and two undergraduate programs, including the Bachelor in Business Administration and Bachelor in Communication and Digital Media. With over 29 years of corporate experience in global marketing and communications, he has held senior roles at companies like Coca-Cola, Schweppes, and Mediabrands. A graduate in Modern Languages and Business Studies from Leeds University, Peter transitioned from corporate sales and media agencies to education, emphasizing work-life balance, humility, and curiosity in his teaching philosophy.

• Education: Honours Degree in Modern Languages and Business Studies, Leeds University
• Corporate Roles: Founding Partner at Shopciable, Chief Strategy Officer at Mediabrands, President at Universal McCann
• Industry Engagement: Regular speaker and jury member at Cannes and Eurobest Awards

• Key Expertise: Strategic planning, creativity, innovation in brand communications