Peter Nuttall

Peter Nuttall serves as Associate Dean and Senior Lecturer in Marketing at the University of Bath, focusing on adolescent consumer behavior and identity formation. His research explores:

• Teenage leadership development through social rituals like proms
• Challenges in sustainable consumption and information processing
• Cross-cultural dynamics in higher education strategic alliances

His recent work analyzes how youth ritual practices intersect with identity consolidation, while earlier studies investigate sustainability paradoxes in consumer decision-making. Publications emphasize ethnographic and participatory research methodologies.

Scientific contributions include:

• 2025 article on proms as skill-building platforms
• 2017 study on information overload impeding sustainable choices