Per Ledin

Per Ledin is a Professor at Södertörn University, specializing in Culture and Education. His research focuses on multimodal analysis, critical discourse studies, and the sociocultural impact of digital systems. He critically examines how visual and textual communication shapes organizational practices, consumer behavior, and educational environments. Ledin’s work frequently addresses neoliberal influences in institutional structures and branding strategies, particularly through studies of corporate entities like IKEA and Oatly. He has contributed to theoretical frameworks in multimodal discourse analysis, emphasizing the materiality of texts and visual semiotics.

His research interests include the semiotics of administrative systems, the role of social media in knowledge dissemination, and the evolution of text genres across historical periods. Ledin has published extensively on topics such as performance management discourse, digital administrative systems, and the interplay between consumer choices and environmental activism.

Notably, Ledin’s studies investigate how management diagrams and corporate branding recontextualize social practices, often critiquing the technologization of culture. His work bridges linguistic theory with sociocultural critique, addressing contemporary issues like misinformation on social platforms and the performative aspects of organizational communication.