About
Pedro Janela is a guest professor at ISCTE Executive Education, while also serving as CEO and Shareholder of WYgroup, a holding company comprising 10 digital marketing and advertising agencies. He is a business angel through the seed capital fund eggNEST. Pedro graduated in Competitive Marketing Strategies at the Wharton School and further developed programs like PAEGI and the Advanced Management Program at Católica.
- Primary Affiliation: ISCTE Executive Education, Iscte Business School
- Professional Roles: CEO of WYgroup, Business Angel via eggNEST
Research & Professional Focus
- Digital marketing strategies
- Advertising industry leadership
- Entrepreneurial ecosystem development
- Executive education program design
- Competitive strategy frameworks
- Seed capital investment
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