Pedro Antonio Rivas Yarza

Dr. Pedro Antonio Rivas Yarza serves as Director of the University School of Tourism of the Island Council of Ibiza (affiliated with the University of the Balearic Islands) and Professor in the Department of Business Economics at UIB. Founded in the late 1960s, the School approaches its 60th anniversary as a nationally and internationally recognized leader in tourism training within the Balearic Islands.

His academic credentials include:

• Graduate in Economics and Business Administration (1993)
• PhD in Business Economics from the University of the Balearic Islands (2013)

Rivas Yarza's research centers on tourism economics with specialized expertise in hotel sector management structures. His work emphasizes balancing tourism's socioeconomic benefits against industry challenges through ethically grounded professional training that integrates technical knowledge with critical analysis. He champions tourism education that preserves Ibiza's cultural heritage while addressing contemporary sustainability demands.

His distinguished recognition includes:

• Extraordinary award of the Doctoral Program in Business Economics for the biennium 2013-14