Paweł Bryła

Prof. Paweł Bryła is a Full Professor at the Department of International Marketing and Retailing, Faculty of International and Political Studies, University of Lodz. He holds a Ph.D. and habilitation in Management and Quality Studies. His research focuses on organic and regional food marketing, healthy eating policies, consumer ethnocentrism, and international education mobility. Bryła has authored over 130 publications, including peer-reviewed articles in top journals like Appetite and British Food Journal, and co-authored monographs with Routledge and Palgrave Macmillan. His work has been cited over 2,200 times in Google Scholar. He led three National Science Center projects and contributed to the MERGE EU initiative. As former Erasmus Plenipotentiary, he tripled Lodz University's international partnerships (< 30 to over 100). Bryła advises doctoral theses, reviews academic works, and collaborates with European agencies like the National Science Center and Erasmus+. His awards include the Iuventus Plus grant, Minister of Science scholarships, and multiple citations in the top 2% globally.

Education:

• Bachelor’s in International Relations, University of Lodz
• Postgraduate in European Integration, College of Europe (Bruges)
• Ph.D. and Habilitation, Faculty of Management, University of Lodz

Research highlights include studies on food market authenticity, consumer behavior in sustainable consumption, and the impact of international education on career trajectories. He supervises PhD students in management and actively participates in academic governance committees.