Pauline Röhr

Pauline Röhr is a Research Associate and doctoral student at the Chair of Business Administration with a focus on Marketing at the University of Leipzig since March 2024. She previously studied Social Sciences at Braunschweig University of Technology and earned her Master's in Business Administration with a specialization in Marketing and Services at Leipzig University. She has served as a tutor for bachelor’s-level Marketing courses at Leipzig University.

• Education: Master in Business Administration (University of Leipzig, 2021–2024), Bachelor in Social Sciences (Braunschweig University of Technology, 2017–2021)

Research Interests: Rooted in entertainment products like films, video games, and social media marketing, her work bridges consumer behavior with digital media trends.

Career: She has held roles as a research assistant (2021–2024) and student assistant at Braunschweig University of Technology’s Institute for International Relations (2019–2021). Her teaching experience includes tutoring Economics bachelor’s students in Marketing.