Paul Stallard

Dr Paul Stallard is a Senior Lecturer at York Business School, York St John University. He holds an MSc in Society and Space from the University of Bristol (1994) and a PhD in Geographies of Consumption from the University of Sheffield (1999). Prior to academia, he had a 15-year career in marketing and health innovation, including roles as a board-level strategic partner at agencies like Jaywing and Stormbrands, Brand Director for a global genetic health brand, and Managing Director of a health and wellbeing brand. He joined academia in 2020 to bridge professional experience with academic teaching and research.

His teaching focuses on digital marketing, entrepreneurship, employability, and global marketing strategies. Courses taught include 'The Dynamics of Sports Marketing,' 'Marketing through Digital Activity,' and 'Global and Cross Cultural Marketing.'

Research interests center on

• Pathways to entrepreneurialism
• Consumer subjectivity and behavior
• Digital consumer dynamics
• Multi-sensory marketing strategies

His professional career spanned agency leadership, brand strategy development, and international health branding, offering unique insights into industry-academia collaboration.