Patrick Reinmoeller

Prof. Patrick Reinmoeller is Professor of Strategic Management at Cranfield School of Management. His research examines capability development, innovation in multinational enterprises, and organizational responses to technological change. He holds visiting positions at Erasmus University and Hitotsubashi University.

Research focuses on strategic renewal during disruptions, innovation in institutional voids, and knowledge creation processes. Recent publications analyze organizational trauma during decline, entrepreneurial responses to COVID-19, and capability reconfiguration in technology firms.

He serves on editorial boards for Academy of Management Discoveries and Strategic Organization. Client engagements include Deutsche Telekom, Shell, and Philips. His book 'Mapping a Winning Strategy' addresses strategy development in turbulent markets.