About
Patrick Butler is a Professor of Marketing and Director of MBA Programs at Monash Business School, Monash University. He joined in July 2015 and holds additional roles such as former Associate Dean of Executive MBA Programs at Melbourne Business School. Previously, he lectured at Trinity College Dublin and Ulster University, and served as a Visiting Professor at Senshu University (Tokyo). His expertise spans marketing strategy, political marketing, and public sector management, with a focus on international development projects involving EU and UN organizations in Russia and Africa.
- Education Background: Not explicitly stated, but extensive academic and executive experience suggests advanced degrees in marketing and political science.
His research interests include political marketing theory, marketing accountability, and the intersection of governance and market strategies. Key areas of exploration include China's political economy, EU integration impacts, and administrative reforms in Ireland. He co-authored Modernising Irish Government: The Politics of Administrative Reform (2007), blending policy analysis with marketing frameworks.
In projects, he collaborates on initiatives like Monash Korean Studies Beyond Borders (2023–2028) and Australia and Korea: Building a Secure and Prosperous Asia (2021–2022), emphasizing cross-cultural and geopolitical research. His work bridges academia and industry, with consulting for ANZ Bank, Siemens, and pharmaceutical firms.
Grants/Advising: Leads business planning, brand strategy, and market research projects. Active in management development workshops for multinational corporations.
Labs/Teams: Collaborates across disciplines in Korean Studies and Asian Studies networks, fostering global academic partnerships.
