Pascale PATAT-DUBOUIS

Pascale PATAT-DUBOUIS is an Assistant Professor at IÉSEG School of Management, France, specializing in Marketing. She holds a Ph.D. in Marketing from the University of Paris Dauphine (2023), a Master Recherche in Organizational Studies (2017), and a Master in Management Sciences from ESCP Europe (1985). She serves as Academic Director of the Executive MBA Track and co-director of the MBA Hub at IÉSEG. Her roles also include Senior Professor of Practice (2021-present) and Professor of Practice (2019-2021).

Research Interests: Brand Management and Consumer Behavior. She explores strategic marketing, customer decision-making, and organizational dynamics through academic and industry collaborations.

Professional Experience: President of Actinaria (2016-present), and held senior marketing roles at Hygena (2013-2016), Carglass (2011-2012), and Philips (1988-2010). These experiences enrich her teaching and research, bridging theory and practice.

Awards:

• Chevalier de la Légion d'Honneur (2010)

Teaching & Leadership: Teaches courses across bachelor, master, and executive programs, including Brand Management, Marketing Strategy, and Research Methods. Leads executive education initiatives and mentors students through apprenticeship programs. Her teaching emphasizes practical application and methodological rigor.