Parul Manocha

Parul Manocha is an Assistant Professor in the Department of Management, Information Systems and Quantitative Methods at the Collat School of Business, University of Alabama at Birmingham, holding this position since August 2023. Her academic work bridges entrepreneurship, information systems, and socioeconomic policy analysis.

She earned her Doctor of Philosophy in Business Administration/Management and Operations from Virginia Polytechnic Institute and State University in May 2023.

Dr. Manocha's research critically examines how macro-level forces shape entrepreneurial outcomes, with particular emphasis on gendered disparities in responses to economic policy uncertainty and the epistemological implications of artificial intelligence for entrepreneurial decision-making under Knightian uncertainty. Her work consistently addresses the intersection of technology, policy, and inclusive economic development.

Analysis of her publication trajectory reveals three dominant themes: (1) gender-differentiated impacts of external enablers like internet access and policy shifts, (2) philosophical and practical challenges in applying AI to entrepreneurial contexts characterized by fundamental uncertainty, and (3) critical evaluation of entrepreneurship industry intermediaries including incubators, pitch competitions, and expert networks. Her methodological approach combines large-scale cross-national datasets with theoretical refinement of entrepreneurial action frameworks.

Her scholarly contributions appear in premier outlets including Academy of Management Review, Journal of Business Venturing Insights, and Journal of Small Business and Enterprise Development, demonstrating significant engagement with both theoretical and practitioner communities.

In teaching, Dr. Manocha delivers ENT422 (Entrepreneurship Strategy and Operations) and supervises directed studies (ENT499) across multiple semesters from Fall 2023 through Fall 2024, focusing on practical application of strategic frameworks in entrepreneurial contexts.

No laboratory or dedicated research team affiliations were documented in the source materials.