Parinitha Sastry

Parinitha Sastry serves as an Assistant Professor of Finance at The Wharton School, University of Pennsylvania, based in Steinberg-Dietrich Hall at 3620 Locust Walk, Philadelphia, PA 19104. Her research bridges financial theory with real-world technology platform dynamics.

Her primary research focuses on Behavioral Finance and Gender Economics, examining how gender dynamics influence market interactions in digital platforms. She investigates consumer safety mechanisms, market segmentation strategies, and behavioral responses in technology-driven economies, with particular emphasis on ride-hailing services and sharing economy models.

Recent work analyzes safety innovations in transportation platforms, revealing complex trade-offs between user protection and market efficiency. Her research demonstrates how gender-specific features like women-only ride options create ripple effects across consumer behavior, platform design, and regulatory frameworks within the gig economy.

Her contact details include office phone (215) 898-7622 and email psastry@wharton.upenn.edu, reflecting active engagement with both academic and industry stakeholders through Knowledge@Wharton publications.