Paige Jamison

Dr. Paige Jamison serves as a Lecturer in Business & Management within the Department of Global Business & Enterprise at Ulster University Business School, based at the Magee Campus in Derry~Londonderry. Her office is located in Room ML006 at Northlands Road, Londonderry, BT48 7JL.

Her research expertise centers on contemporary marketing issues with a focus on digital consumer behavior. Her work particularly examines location-based mobile marketing and ethical considerations in social media marketing within the UK and Irish contexts. Her research contributes to UN Sustainable Development Goals through consumer behavior studies that aim to improve marketing practices and consumer experiences.

Dr. Jamison's recent publications demonstrate a clear research trajectory examining how consumers interact with emerging marketing technologies. Her work bridges theoretical marketing concepts with practical applications in both the UK and Republic of Ireland markets, with particular attention to consumer acceptance factors and ethical implications of digital marketing strategies.

As a recently appointed lecturer who completed her PhD in May 2024, she is actively contributing to the academic community, having chaired sessions at the 2025 Academy of Marketing Conference. Her doctoral research investigated factors influencing the uptake and use of location-based mobile marketing among UK and Republic of Ireland customers, supervised by E. Ramsey and T. Cadden.