Ozren Rafajac

Dr. Ozren Rafajac is a Professor of Professional Studies at Veleri, specializing in integral communication, digital innovation, and organizational strategies. His work bridges academic research and practical business applications, focusing on topics such as digital currencies, IoT in education, and customer experience optimization. He teaches courses in digital marketing, entrepreneurship, and procurement management, emphasizing real-world problem-solving.

Research interests span integral communication frameworks, blockchain technology, and logistics optimization. He has contributed to publications analyzing customer interaction dynamics, organizational intelligence, and the impact of technology on modern business practices. Rafajac’s projects include the development of the Veleri-OI IoT School, showcasing applied IoT solutions in education and industry. His work often addresses challenges in Croatia’s economic and technological landscapes.

Key areas of focus include enhancing intermodal transport networks, improving youth professional orientation, and exploring sustainable economic paradigms. Rafajac’s interdisciplinary approach integrates communication theory with practical business strategies, aiming to create actionable solutions for organizations and policy-makers.