Omar Fares

Omar Fares is a Marketing Lecturer at Wilfrid Laurier University's Lazaridis School of Business and Economics, holding a PhD in Management from Toronto Metropolitan University. His research examines consumer interactions with digital innovations and their impact on retail environments. Expertise includes consumer behavior analysis, AI applications in marketing, and digital transformation strategies.

Research explores emerging technologies including VR, blockchain, and generative AI in consumer contexts. Publications analyze generational consumption patterns, brand strategy evolution, and technology adoption frameworks. Media contributions include expert commentary for BBC World Service, CBC News, and National Post on retail innovation and consumer trends.

Professional background combines corporate experience at Walmart, CIBC, and Fairstone Bank with academic research in behavioral analytics and digital strategy.