Om Narasimhan

Om Narasimhan is Professor of Marketing at the London School of Economics and Political Science. His research focuses on entrepreneurship in emerging markets, innovation, pricing, and distribution channels. He earned his Ph.D. from the University of Southern California and previously held the Board of Overseers Chaired Professorship at the University of Minnesota's Carlson School of Management.

Education:

• Ph.D. in Business Administration (Marketing), University of Southern California
• M.S. in Physics, University of Virginia
• B.S. in Physics, University of Delhi

His work explores how microentrepreneurs navigate informal economies and how marketing strategies adapt to emerging market constraints. Research integrates behavioral economics, supply chain dynamics, and consumer psychology to address real-world business challenges.

Publications emphasize empirical analyses of market mechanisms, with recurring themes in retail strategy, compensation models, and global business development. Article keywords frequently include entrepreneurship, consumer behavior, and emerging economies.

Awards:

• SIG Best Paper awards (American Marketing Association)
• John D. Little award finalist
• Marketing Science Institute Young Scholar
• Outstanding Researcher Award (Carlson School)
• Best MBA Professor Award (Carlson School)

He teaches in the Masters in Management and Global Executive programs, with executive education engagements at companies including 3M, Samsung, and Target. Leads the Marketing Faculty Research Group at LSE.