Oliver Kaul

Prof. Dr. rer. pol. Oliver Kaul is Professor of Economics at the University of Applied Sciences Mainz, Germany. He is active within the Department of Economics and focuses his scholarly work on international business & management with a strong emphasis on marketing-oriented corporate strategies and both qualitative and quantitative market research.

Research Interests

His research agenda centers on the intersection of marketing strategy and competitive behavior. Key themes include:

• Marketing-oriented corporate strategies
• Competitor reputation for aggressiveness
• Qualitative and quantitative market research methodologies
• International business dynamics

These interests are reflected in his book projects and conference presentations that span Europe and the United States.

Publications & Scholarly Output

Prof. Kaul’s scholarly output includes influential monographs such as Competitor reputation for aggressiveness: a key construct in marketing competition (2001) and the textbook Fundamentals of corporate management (2004). His empirical working papers from 1999 delve into measuring and understanding competitor aggressiveness, themes he has also presented at leading international conferences.

Conference & Workshop Presentations

• French-German Workshop on Quantitative Methods, Humboldt University of Berlin (1996)
• Conference on Corporate Reputation, Image, and Competitiveness, NYU Stern School (1997)
• Marketing Science Conferences at Haas (Berkeley), INSEAD (France), Syracuse, UCLA, and Wiesbaden (1997–2001)
• 3rd International Conference on Corporate Reputation, San Juan, Puerto Rico (1999)

These engagements underline his active role in the global marketing and management research community.