About
Ole Friis is an Associate Professor at Aalborg University Business School, Faculty of Humanities and Social Sciences. His research focuses on strategy practice, digital transformation, co-creation, sustainability, and tourism.
- Key Research Areas: Strategy Making, Digital Transformation Strategy, Structured Literature Review
- Awards:
- Highly Commended Award 2017
Recent Publications (2023-2025) highlight his expertise in co-creation frameworks, sustainable tourism, climate field research, and hydrogen valley strategic projects. He contributes to academic datasets like Nordjysk Strategibarometer and National Strategibarometer.
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