
About
Ola Thufvesson is a Senior Lecturer at the Department of Service Management and Service Studies and an affiliated researcher at the Centre for Retail Research at Lund University. Active in interdisciplinary projects, Thufvesson’s work intersects urban safety, retail sector challenges, and sustainable development goals.
- Institutional Affiliation: Lund University (Sweden)
- Current Role: Senior Lecturer in Service Studies
- Collaboration Hubs: Climate-Neutral Cities 2030 Open Academy, Urban Arena network
Research interests include urban area safety, retail sector dynamics, and community-based security measures. Thufvesson explores how service management principles can address workplace violence in high-crime urban environments and contribute to UN Sustainable Development Goals related to safe cities and sustainable communities.
Thematic trends in publications focus on place branding during crises, de-escalation techniques, and climate-neutral urban policies. Key subfields include mediatization of retail experiences, frontline emotional labor, and cross-sectoral cooperation models for urban development.
- Notable projects:
- Attractivity in the Periphery (2024-2025)
- Klimatneutrala Städer 2030 (2023-2025)
- Service Studies Consumption Network (2023-present)




