Obaid Amin

Obaid Amin is a Lecturer in Marketing at the School of Management, University of Bradford. He holds a PhD in Marketing from the University of Bradford and an MSc in Management and Marketing from the University of Sheffield, where he received the Top Performer Award. His research focuses on sustainable consumer behaviors, psychological models of consumption, and responsible consumption in hospitality/tourism and retail sectors. He currently leads modules on Marketing Planning and Strategy and Consumer Behaviour in the Digital Age.

• Education:
• PhD in Marketing, University of Bradford
• MSc in Management and Marketing, University of Sheffield (Top Performer Award)
• Research Grants/Awards:
• £12,570 for MSc Program (University of Sheffield, 2018)
• £2,000 RQE Funding (University of Bradford, 2024)
• Teaching:
• Marketing Planning and Strategy
• Consumer Behaviour in the Digital Age
• Digital Marketing
• Fundamentals of Marketing