Nripendra Rana

Professor Nripendra Rana is a faculty member in the Department of International Business, Entrepreneurship, and Marketing (IBEM) at Queen's University Belfast. He holds the role of Head of the IBEM Department and specializes in research areas such as technology adoption, digital marketing, social media marketing, meta-analysis, MASEM, and consumer behavior. His teaching interests align with digital and social media marketing, reflecting their importance in the evolving academic landscape.

• Education: PhD in International Business from Swansea University

Research Interests: His work focuses on the adoption and diffusion of emerging ICTs, e-commerce, m-commerce, e-government, and the role of artificial intelligence in consumer decision-making. These areas are explored through rigorous methodologies like meta-analysis and MASEM, contributing to both theoretical and practical insights.

Professional Roles: As Head of the IBEM Department, he oversees academic and administrative operations. He also serves as Chief Editor of the International Journal of Electronic Government Research and holds editorial roles in several other journals, including International Journal of Information Management and Journal of Computer Information Systems.