Nina Krey

Dr. Nina Krey is an Associate Professor at Rowan University's William G. Rohrer College of Business. She holds a D.B.A. in Marketing from Louisiana Tech University. Her research focuses on sensation and perception in value-added consumption experiences, contemporary issues in new media (including wearable technologies), and multi-method research approaches.

Her research interests span consumer behavior in digital environments, sensory marketing, and cross-cultural shopping value assessment. She has published extensively in leading journals including Journal of Business Research and Journal of Advertising.

Dr. Krey teaches Marketing Research Methods and Services courses. Beyond academia, she serves as an Officer for the Academy of Marketing Science, Managing Editor for the AMSQ Newsletter, and Board Governor for the Harold and Muriel Berkman Foundation. Her industry collaborations include projects with government agencies focusing on consumer trends and technological impacts.