Niladri Syam

Niladri Syam is the Robert J. Trulaske Sr. Associate Professor of Marketing at the Trulaske College of Business, University of Missouri. He holds a PhD in Management Science from the University of Texas at Dallas and has an extensive background in mathematics, operations research, and foreign trade.

• Education:
  • BS, Mathematics, University of Delhi
  • MS, Mathematics, University of Delhi
  • MBA, Foreign Trade, Indian Institute of Foreign Trade
  • MS, Operations Research, University of Texas at Dallas
  • PhD, Management Science, University of Texas at Dallas

His research and teaching focus on Artificial Intelligence and Machine Learning Applications in Marketing and Sales, Product Customization, and Product Co-Creation. He has also contributed significantly to Sales Force Management, including sales compensation, quota setting, sales contests, and analytics for sales pipeline management.

The 15 most recent publications reflect a strong emphasis on Machine Learning, Sales Analytics, Co-Creation, and Behavioral Economics. These works span strategic topics like sales compensation design, team selling dynamics, and AI applications in sales optimization, with a consistent focus on bridging technical advancements with practical marketing challenges.

• Scientific Awards:
  • 2018 Best Paper Award – Runner up

As an active contributor to executive education, he has taught at prestigious institutions worldwide, including the Indian Institute of Management (Calcutta), Indian School of Business (ISB), IMD Lausanne, and Vlerick University. His industry collaborations with McDonald’s Corporation, Metlife, and partners of the Center for Sales and Customer Development (CSCD) highlight his practical impact.