Niklas Sörum

Niklas Sörum is a Researcher at the University of Borås, affiliated with the Faculty of Textiles, Engineering and Business and the Department of Business Administration and Textile Management. His work explores intersections of digitalization, consumer culture, and sustainability.

• Digital Consumption
• Consumer Behavior
• Sustainable Fashion
• Data Ethics
• Market Devices

Research Trends: Analyzes digital platforms' role in circular economies (2024), socio-technical impacts on consumer identity (2023), data ethics (2022), and heritage markets (2017). Focuses on affordances, legitimacy claims, and techno-cultural assemblages.

Scientific Awards

• 2019: Best article in Consumption, Markets and Culture for 'Agencing ethical consumers: smartphone apps and the socio-material reconfiguration of everyday life'

Supervisory Roles: Serves as assistant supervisor for doctoral students. Collaborations: Works with Lund University and participates in research groups like Digital Consumption.

Prior Work: Investigates digital infrastructures (2022), access-based consumption (2021), and mobility's impact on shopping routes (2016). Explores affective subjectivities (2014) and sustainability discourse (2012).