Nicolette Sullivan

Dr. Nicolette Sullivan is Assistant Professor of Marketing at the London School of Economics, specializing in consumer neuroscience and decision processes. Her research integrates neuroscience, psychology, and marketing to examine self-control mechanisms in consumer choices, particularly how environmental factors influence dietary decisions. She employs cognitive modeling and neuroimaging techniques to understand decision pathways.

Her research program investigates:

• Neural underpinnings of intertemporal choice
• Cognitive processing of health versus taste attributes
• Social influences on prosocial behavior
• Development of process-tracing methodologies

Analysis of her publications reveals consistent focus on temporal dynamics of decision-making, with applications to consumer health behaviors and marketing strategies. Her work has been featured in high-impact journals including Nature Human Behavior and Psychological Science.

Before joining LSE, she conducted postdoctoral research at Duke University and holds a Ph.D. in Computation and Neural Systems from Caltech. She teaches courses in digital marketing and consumer neuroscience.