Nicole Tuma

Nicole Tuma is a Lecturer in the Department of Marketing at the University of Minnesota's Carlson School of Management. With nearly two decades of experience as a market research executive, she specializes in translating real-world insights from consulting roles at Circana, The Nielsen Company, and Iconoculture into applied, experiential learning for students.

• Current role: Educating future leaders through practical industry knowledge
• Past roles: Principal at Circana, leadership positions at Nielsen and Iconoculture
• Key clients: General Mills, Hormel, 3M, Walmart
• Teaching philosophy: Experiential learning rooted in early career experience designing education programs on tall ships