Nicky Wells

Nicky Wells is an Associate Professor in Marketing (Strategy and Marketing) at the University of Sussex Business School. She holds an MA in Marketing from Kingston University and a BSocSc in Political Science from the University of Birmingham. Her career spans 15+ years in FMCG brand management at Unilever and Nestlé, leading brands like PG Tips, Marmite, and Dove, followed by consultancy roles. She joined Sussex in 2019, transitioning from Lecturer (2020–2024) to her current position.

Her research focuses on branding, strategy, and marketing communications, with a recent emphasis on sustainable start-ups and corporate purpose. She contributes to the academic community through case studies (e.g., Glossier, Unilever) and pedagogical innovation, emphasizing real-world application. Awards include a Higher Education Academy Fellowship (2021) and Chartered Association certification (2023).

Teaching spans undergraduate and postgraduate modules like Strategic Brand Management, Marketing Communications, and Research Methodology. She has supervised numerous student projects across Marketing and Management programs.