Nicholas Light

Assistant Professor · Consumer Cognition

United States

About

Nicholas Light is an Assistant Professor of Marketing at the Lundquist College of Business, University of Oregon. He is affiliated with the Center for Science Communication Research and Center for Sustainable Business Practices.

Research fields

Consumer Cognition Marketing Communications Public Understanding of Science Branding and Differentiation Knowledge Calibration Intellectual Humility Risk Perception Behavioral Science

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Nicholas Light

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