Niamh Fitzgerald

Niamh Fitzgerald is a Professor of Alcohol Policy and Director of the Institute for Social Marketing and Health at the University of Stirling. She serves as Deputy Director of the SPECTRUM research consortium (2019–2024), focusing on impact, knowledge exchange, and public engagement to address health harms from unhealthy commodities through systems science.

• Education: Trained as a pharmacist at Trinity College, Dublin; PhD in qualitative policy research (2003) from Robert Gordon University, Aberdeen.

Her expertise lies in mixed-methods alcohol policy research, with specific interests in retail premises licensing, drink driving limits, minimum unit pricing, policy framing, conflicts of interest, and alcohol screening in pregnancy. She has advised WHO-Europe, Public Health Scotland, and European governments on alcohol brief interventions and contributed to parliamentary discussions and media coverage.

• Current Projects: ELEPHANT (NIHR-funded), Deep End Study (SHAAP), Lockdown & Licensed Premises study, ACODOS, IRAPS (MRC/Wellcome), SPECTRUM Consortium (UK Prevention Research Partnership), IMPAACT, UK Department of Transport study on drink drivers, ExILEnS (NIHR).