Neelofer Mashood

Neelofer Mashood is a Lecturer in Human Resource Management at the Dubai Business Institute (DBI), Middlesex University Dubai Campus. Her research focuses on gender diversity within corporate boards in the UAE banking sector and the impact of sponsorship on brand equity in higher education institutions.

Her primary research interests include exploring gender representation in corporate governance, particularly in national banks in the UAE, as well as investigating how educational institutions leverage case study competitions to enhance brand equity through strategic sponsorship initiatives. She contributes to the fields of Human Resource Management, Corporate Governance, and Marketing within the UAE's business environment.

Her notable research outputs include a 2022 conference paper examining gender diversity in UAE banking boards and a 2017 journal article analyzing sponsorship impacts on brand equity in UAE higher education.

No scientific awards were listed in the provided information. No advising or grant information is available in the provided data. No laboratory or team affiliations were mentioned.