About
Dr. Nathan Allred is an Assistant Professor of Marketing at Texas Tech University's Rawls College of Business. He holds a PhD from Penn State University and a BS from Brigham Young University. His research examines how conspiracy beliefs, prosocial behaviors, and sustainability perspectives influence consumer decision-making, employing experimental methodologies.
His 2024 Journal of Consumer Research publication demonstrates how scientific literacy moderates conspiracy theory impacts on consumption patterns. Ongoing projects explore repair services' psychological signaling and AI interventions for conspiracy adherence.
Honors:
- Ossian R. MacKenzie Teaching Award (2022)
- Multiple research grants for sustainability and behavioral studies
Dr. Allred teaches Consumer Behavior and International Marketing, receiving outstanding student evaluations (6.41-6.68/7.00). He serves as PhD Representative for the Society of Consumer Psychology and reviews for Journal of Consumer Research and Journal of Marketing Research.
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