Natalie Redcross

Dr. Natalie Redcross is an Associate Professor in the Media & Strategic Communication Department at Iona College. She holds a Ph.D. from Howard University, an MS from Iona College (1996), and a BA from Iona College (1991). Her career spans journalism, education, and nonprofit PR, with notable work in Los Angeles and New York. She co-authored Data-Driven Public Relations Research, a groundbreaking textbook in the field. Her research focuses on data-driven PR strategies, experiential learning, racial dynamics in academia, and media influence on youth.

Education:

• Ph.D., Howard University
• MS, Iona College, 1996
• BA, Iona College, 1991

Research interests include public relations innovation, education pedagogy, and social issues like racial barriers in academia and media’s impact on youth. Recent work explores big data applications in PR campaigns and community partnerships through service learning. She has presented at conferences such as the Black Doctoral Network Conference (2016).

Her publications analyze topics like student learning through presentations, intra-racial dynamics in predominantly white institutions, and superficiality in teenage magazines. She advocates for experiential approaches to enhance student marketability and academic success.